Maggiano’s
Challenge
Maggiano's, a leader in the restaurant industry, faced a critical challenge: fragmented systems that hindered their ability to deliver personalized customer experiences. With diverse customer needs and a complex service offering, they required a cohesive CRM solution to unify operations, enhance marketing efforts, and boost customer satisfaction.
Solution
We crafted a bespoke CRM system that transformed how Maggiano's interacted with their customers. By integrating all customer touchpoints into a single platform, we enabled a 360-degree view of customer interactions.
The implementation of this CRM system resulted in a remarkable 20% increase in repeat visits and a 15% boost in customer engagement within just six months.
Project
CRM Design System & Guidelines
Component Library
The Maggiano’s CRM component library showcases innovative design and smart modularity, featuring a flexible set of UI elements—buttons, headers, content modules, image containers, fonts, and footers. Although the client initially requested just 20 components, we built a highly adaptable system by designing master components that could be reused and reconfigured in multiple ways. This approach effectively expanded the functionality to that of a 50+ component library, maximizing efficiency and giving Maggiano’s a scalable, future-ready CRM solution.
Dark Mode First
With a focus oncreating experiences that are both visually compelling and user-friendly. Adopting a “dark mode first” approach allowed for the prioritisation of contrast, readability, and visual hierarchy from the start. With more users choosing dark mode for comfort and efficiency, designing this way ensures the interface feels intentional—not retrofitted. The result is a polished, adaptable experience that looks great in both dark and light themes.
