TheKey
Challenge
Clients and their children are hesitant to consider home care because they don't believe it can meet the quality standard they deserve. Our work needed to create awareness of and educate people on the benefits of TheKey, a superior option to assisted living.
Solution
The ability to age in your own home provides a deep source of comfort and security. Your Home, Your Care tells that story through everyday moments in the lives of aging adults who get to stay in their own residences and receive the care they need.
Project
Full funnel, 360 digital campaign across social, OLV, CTV, DOOH, search, and display